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You see, true marketers measure the success of their campaigns by the ROI. Any other measurement criteria is ill advised. I realize that there are those that would disagree and point out that some direct marketing campaigns are intended to do things like increase registrations, sign ups and use certain products. Irrespective of the preliminary reasons one would give, if you follow the trail long enough, you will find there is a money making reason. That is what direct marketing is for.

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Fortunately, with the advent of better quality Digital Printers and speciality software, it is now possible for companies to have small runs and sample runs prior to a full-scale roll out and to individually target by business type, authority or area. Variable Data Printing Software in conjunction with Digital Printing increases the potential ROI to a very desirable 10% to 15%. Personalisation is the key. … Read More

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