Let?s start with the word ?impressions?. This is a model of selling advertising where you pay for each person that sees an ad. So in television and radio, they periodically do surveys to try to figure out how many people watch a particular channel at a particular time. The most well-known is probably the ?Neilson? ratings. Then the television and radio stations sell advertising based on how many thousand people are probably watching a particular commercial.
The pay-per-click (PPC) model doesn?t exist outside of the Internet. This is the first and only model that seems to not exist in the offline world. However, if you really analyze it?. it does have a corresponding term in the offline world. It should be called a lead. A lead is any time you get someone to raise their hand showing some interest. That is what a click means. They are raising … Read MoreRead more